26 Feb 2013

Carvalho publishes book about Brazil entrepreneurial leaders

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SÃO PAULO, Feb. 26, 2013  — Ronald Z. Carvalho, a leader in the world of international marketing, business and advertising and a Precise Advisory Group advisor, has published a book —  “17 Success Recipes” – which focuses on the life and history of 17 important entrepreneurial leaders in the State of Espírito Santo, in the Southeast region of Brazil. This is the fifth book for Carvalho during his career..

A renowned marketer and business executive, Carvalho weaves in examples of his own global business career while providing an in-depth look at 17 of the largest economic groups in the state of Espirito Santo, focusing not only the professional careers and beliefs of these leaders, but also the history of the companies they belong to. The book was written in order to show new generations — students and professors of management — examples of best practices in management. Supported by a professional team, Carvalho worked for six months in this book, and is already working in on a follow-up series (mid-2013 release) that will focus on brand cases instead of people.

17 Success Recipes

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